It’s switchers and other live video production equipment make professional video production within reach for markets in which it was previously not accessible.ĭavinci Resolve has even been available with a free version for several years now, which is largely the same as the premium version of the application except for a few high-end and collaboration features. While there have been plenty of hardware hiccups along the way, BMD’s cinema cameras came in at much lower price points at the time of launch than the rest of the market. If anything, Blackmagic Design is a disruptor. Now, Apple and everyone else is playing for second place in the pro NLE market. Now, Adobe offers nothing but a subscription option for Premiere Pro, which it bundles with its other software programs for $50 per month. I’m still amazed that no one at Apple pumped the brakes long enough to recognize that FCP X was gift-wrapping pole position for Adobe’s Premiere Pro. I remember Apple mocking Adobe at the Supermeet before it announced FCP X by saying Adobe was in a race for second place with Avid. The NLE market has been a bloodbath since Apple announced Final Cut Pro X in 2011. It had a dot-five upgrade last year to give us Resolve 12.5 and this year gets a full version-and-a-half jump with an impressive set of new features. When Blackmagic Design unveiled Davinci Resolve 12 a couple years ago at NAB 2015, the company raised lots of eyebrows with what it presented as a full-fledged NLE for video editing from start to finish with all the power of Resolve’s color grading tools in it as well.
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